Google is providing new opportunities for business growth in Africa with BFF programme.
Google is moving forward with its racial equity commitment and support for underserved communities with the launch of the new Black Founders Fund (BFF) programme in Africa.
The giant announced the commencement of applications to the BFF which will give monetary grants between $50k and $100k and firsthand support to 50 startups in Africa.
Other benefits for startups who participate include; $220k in Google ads grants and cloud credits, training sessions and access to Google’s network of mentors.
The $3 million Google for Startups Black Founders Fund Africa will not require equity for funding from founders. It is non-dilutive equity-free and Google will not demand any part of the shares following the funding.
Funding and technical business support for 50 budding startups across Africa in 2021 are accessible to those who meet the eligibility criteria.
Applications https://campus.co/africa/black-founders-fund/ are now open.
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Who can participate in Google BFF in Africa
Google eligibility criterea for its BFF programme in Africa states that the startup must have at least one black founding member, and headquartered on the continent
Botswana, Cameroon, Ethiopia, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Uganda and Zimbabwe can apply for Google BFF.
More so, they must submit applications before Google BFF applications closes on July 7, 2021.
Google will be distributing the fund to the selected companies with help from Co-Creation Hub (CcHub).
View application and more details of Google BFF programme Africa.
Google Startups Accelerator Africa
Google for Startups Accelerator Africa – a three-month online programme – begins for the sixth cohort on June 21, 2021. The accelerator programme is engaging 15 Africa startups with virtual training boot camps, mentorship and Google product support.
Google accelerator programmes target early-stage and growing businesses.
Furthermore, Google announced that it is giving a $3 million grant to the Tony Elumelu Foundation to support female entrepreneurs in Africa.