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The African Union of Broadcasting (AUB) has announced a partnership with the APO Group which will allow for global free access to African content.
APO Group is the leading handlers, consultants and distributors of Pan-African communications for the likes of the NBA, and the Basketball Africa League as well as press release service.
Hence, its content stretches through the biggest sports, politics and business events around the continent.
Furthermore, the operations of its multinational customers and partners in Africa involve the production of content that promote dynamism in African economies as well as the growth potential in them.
APO Group is an official sponsor of Team Qhubeka Assos, Africa’s only professional cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day. More so, it is the main official sponsor of Rugby Africa, World Rugby’s African association.
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Free content for African Union of Broadcasting
APO will make B-roll footage and soundbites on titles that relate to Africa with AUB members cost-free through a direct upload to its platform ‘AUB Vision’ within three hours of ending any event.
AUB is allowed access to all news provided by the APO Group without restrictions. English, French, Arabic and Portuguese data translations will also accompany the uploads.
National broadcasters, major televisions and radios all over Africa and beyond will also have free access as well.
African Union of Broadcasting (AUB) is the largest professional entity representing national and private televisions and radios in Africa and operates in 52 African states.
AUB is also leading the development of all aspects of the broadcasting industry in Africa.
